Borderless is a collaboration developed by Publicis Ghana for the USAID West Africa Trade Hub and public and private sector stakeholders including ECOWAS, UEMOA, USAID, the World Bank, the Abidjan-Lagos Corridor Organization, the USAID Agribusiness and Trade Promotion and Enhanced Agribusiness and Trade Promotion projects, the USAID Economic Growth Project in Senegal (PCE), the USAID Integrated Initiatives for Economic Growth in Mali (IICEM), TransAlloman Togo, Verhad Trucking and Haulage Ltd. in Ghana and with support from the the Governments of Benin, Burkina Faso, Ghana, Mali, Nigeria, Senegal and Togo.
Borderless fosters change by bringing to light trade inefficiencies throughout the region. Through the work if its partners, research is underway to find what are the most paralyzing obstacles to producers, traders, buyers and investors. The findings are published and the data is used to pressure decision makers to change policy to help develop their economies.
The Borderless Alliance uses an evidence-based, action-driven and private sector-oriented approach to advocacy; using extensive and credible technical reports and observations by its partners, it provides a platform for the private sector to voice its concerns and collaborate with decision-makers on finding solutions to common problems, as well as encouraging decision makers to take action where it is required; hence, bottlenecks would be resolved, trade flows increase and costs decrease, to the benefit of all stakeholders.
In order to address the issues of sustainability and effectiveness, the Borderless Alliance has evolved from an advocacy campaign to the region’s leading advocacy platform, with a membership base upwards of fifty and representing the lead actors from the various supply chains; port authorities, freight forwarders, logistics operators, manufacturers, traders and farmers, all united in their desire to promote a better business environment in West Africa, as well as a positive, long-term impact for the benefit of all involved.